According to the luxury industry on the 19th, on the 17th, the French luxury brand 'Dior' selected BTS member Jimin as its global ambassador. On the same day, Valentino, an Italian luxury brand, selected Suga, another member of BTS, as an ambassador.
On the 18th, Givenchy also selected Taeyang, a member of Big Bang, as its global ambassador. This is the first time Givenchy has appointed a Korean male as an ambassador. “Taeyang is an artist who inspires in many ways,” said Matthew M. Williams, Creative Director of Givenchy. "It fits perfectly with the aesthetic beauty of Givenchy."
An ambassador is a face that represents a brand and goes beyond a simple model to influence design and expand the value that the brand aims for.
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